Tag: SaaS
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B2C vs B2B Product Management. Same role. Different game
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At first glance, product management looks universal. Talk to users, define problems, ship features, measure success. Easy, right? Not quite. Managing a B2C product and a B2B product can feel like two completely different jobs. The mindset, the users, the decisions, even what “success” means changes a lot. If you are a PM, or aspiring…